You remember Joy Ride, right? The free co-op game coming to the Xbox Live Arcade? Well, Microsoft has announced that the game will feature content that can be unlocked when a cumulative goal is reached by the entire community. This is not all that dissimilar to what DICE did with Battlefield 1943's Coral Sea Challenge. Exactly what content that entails is still a mystery, but we like the prospects.
Also learned is that you will be able to customize your car via coins collected in-game or with Microsoft Points (*wince*). So far, the game doesn't have a hard release time frame other than "holiday 2009", but we're looking forward to racing our Avatars through the Looney Tunes mesa as soon as possible!