We're here in LA two days before the official kickoff of E3 2010 and we managed to sneak down to the convention center to take a look at some of the gigantic banners that adorn it. Sony's PlayStation move, staring Kevin Butler, and EA's Crysis 2 have the big "entrance" banners.
But the award for biggest and most ridiculous banner goes to Ubisoft for Assassin's Creed: Brotherhood. I'm pretty sure it's at least a football field in length.
