In addition to the official site, EA Games and Pandemic announced Battle for the Ring earlier this week; users can post their own blogs, interact via a public forum, and perform quests for "gold", much like the mission system that the now-defunct CharlieOscarDelta.com had made popular.
Pandemic promises that "gold" - the site's reward currency - can be exchanged for something tangible in the future. Sure enough, click on the Loot button, and you'll find several very nice items to set your sights on.
If you're eagerly anticipating the release of Conquest, then you may want to check out Battle for the Ring...it provides easy-to-download screenshots, wallpapers, and even pits user groups against each other in classic MUD fashion.
Source: Battleforthering.com